Pastiglie Leone

Moving moments
of pure happiness

Founded in Turin in 1857, Pastiglie Leone is one of the most iconic Italian family manufacturers. Part of the fabric of life for every Italian growing up, Leone’s unique candies seek to inspire all the sense with indulgence, unveiling ‘magical moments’ within every box. We created a brand to visually unify its diverse portfolio, whilst preserving the authentic artisanal heritage of a loved iconic brand. The brand needed to change, but without changing a thing.